To optimize your site for GOOGLE, and increase your page rank you need to convert your product IDs it the dynamic URL to static url's with keywords. There are packages out there to do this, that cost money, a great free SEO package can be found here by the oscommerce user CHEMO:
http://www.oscommerce.com/community/contributions,2823
I have downloaded 2.1d ORIGINAL updated since I didn't want to get anything too complicated until I understood the code better.
Follow the read me and upload the two files to the necessary folders.
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